Pharmaceutical Marketing Management

Pharmaceutical Marketing Management offers a deep dive into the strategic, ethical, and practical aspects of marketing within the pharmaceutical industry. Positioned at the crossroads of science, business, and public health, this book explores the complexities that make pharmaceutical marketing uniquely challenging and impactful. It covers essential topics such as product lifecycle management, pricing strategies, promotional techniques, regulatory compliance, and the rise of digital marketing. With a strong focus on key stakeholders—physicians, patients, pharmacists, and payers—the book highlights how data-driven market research influences decisions in a highly regulated landscape. Designed for students, professionals, and aspiring marketers, it blends academic theory with real-world insights, bridging the gap between classroom learning and industry application. The text also addresses modern trends like patient-centric approaches, digital engagement, and value-based healthcare. This book serves as both a foundational academic resource and a practical guide for navigating the fast-evolving pharmaceutical marketing ecosystem.

Dr. Preeti Singh, Ph.D. from Jayoti Vidyapeeth Women's University, Rajasthan. With 8+ years of research and teaching experience, she received the 2019 Academic Excellence Award from JVWU, Jaipur. Dr. Singh has 22 publications in reputable journals, 4 patents, and authored 2 books along with 3 book chapters.