Emerging Landscape of MicroEntrepreneurship and Startups in Haryana Opportunities and Challenges

Emerging Landscape of Micro-Entrepreneurship and Start-ups in Haryana: Opportunities and Challenges offer an insightful exploration of the rapidly evolving entrepreneurial ecosystem in Haryana, a state that is increasingly gaining prominence in India's economic growth story. With its strategic location, robust infrastructure, and a youthful, dynamic workforce, Haryana has witnessed a surge in micro-enterprises and start-ups that are reshaping the contours of local and regional economies. This book examines the diverse opportunities that drive entrepreneurial ventures in sectors such as agribusiness, manufacturing, services, and technology, while also highlighting the enabling role of government initiatives, incubators, and financial support systems. It delves into the socio-economic impact of micro-entrepreneurship, including employment generation, rural development, and empowerment of marginalized communities, particularly women and youth. At the same time, the book candidly addresses the challenges that entrepreneurs face—access to capital, skill development, regulatory hurdles, market competition, and the need for innovation in a fast-changing business environment. Through case studies, data-driven insights, and a critical analysis of policies, it presents a balanced perspective on how micro-entrepreneurship and start-ups can thrive sustainably in Haryana. Intended for researchers, policymakers, students, and aspiring entrepreneurs, this book serves as a valuable resource for understanding the opportunities and barriers in nurturing a vibrant entrepreneurial ecosystem. It underscores the importance of resilience, innovation, and strategic planning in unlocking the true potential of Haryana's start-up and micro-enterprise sector.

Dr. Jyoti Yadav, Assistant Professor, Department of Management, Dronacharya Govt. College, Gurugram (Haryana) has over a decade of distinguished academic, administrative and management experience. She is a doctorate in the field of management from IMSAR, Maharshi Dayanand University, Rohtak and has done MBA, M.Com and B.Ed. She has also qualified UGC - NET in Management. She has specialized in the field of Management. She has completed her doctorate from Maharshi Dayanand University, Rohtak in Management area. Her teaching and research interest areas are Finance, Marketing, OB and General Management. She has attended and presented many research papers in national seminars/conferences in different colleges and universities. She has published research articles extensively in reputed journals.